Technology is leading to a revolution in the way we learn. It has given a new way of quality education, increasing the skills of the students. Teachers now have the ability to reach every student through a digital platform, enabling each student to get the same base content. And now each student can get exposure to a world class learning solution, something that was just not available in a blackboard approach.
Students have to be familiarized with the emerging technologies in education. It is also the responsibility of the teaching faculties to make the students acquainted with the technologies like online assignment, video lecturing etc. The students will start showing more interest in studies and learning by understanding the importance of technology in digital learning. The advantage of digital learning is to help both the introverted and extroverted students to come up with their views in the classroom. And this can be done with the help of web tools like message boards, forums and online lectures etc.
The lifestyle of the normal people has been affected since the COVID-19 disrupted their lives. Only the virtual world has come for the rescue. This has mainly rescued the educational area including schools, colleges and training institutes. The educational sector is trying to bring out more advanced improvements for the betterment of students and others who are pursuing online education. In todays’ scenario everyone is opting for online jobs, online classes rather than going to the classrooms. As every activity including shopping, banking, entertainment, delivery, appointments, payments etc. are in online mode, it is important for the educational sector to accept the relevance of virtual learning.
Schools and colleges have already become successful in the implementation of virtual classrooms. There are also many training institutes that take the advantage of using virtual classroom software. These institutes provide training for various courses related to medical field, IT field, marketing field, technical field, music field, sports field, literature fields etc. Training centers are now concentrating more in the IT field. This is because there are a wide variety of courses to learn. Students are also more drawn towards these courses. Some of the courses might be related to programming like Java, PHP, C++, python, java script, swift etc. Training on courses like Automation, Artificial intelligence, Robotics etc. are also provided.
In todays’ business world even running a training academy is considered as a business. Running a training institute is not an easy one. Everyone might not be able get a successful outcome as there is a cut throat competition in the area. Let’s discuss some steps which will help a training academy to run successfully.
Choose the course
Without deciding on which online course to teach, you can’t exactly build an online course business. Creating an online course is just one part of building a training academy. The course provided will be the product and not the entire business. Once the decision on course has been taken, the next process is to identify the target audience. The audience can be school students, college students, working professionals, academicians etc. The more specific the course topic is; it will attract a larger audience.
Market demand validation
After the course has been decided, the next procedure will be analyzing the demand for the course in the market. Find out whether there is competition against your product. You can research popular books and articles about the particular topic that you have selected. If there is severe competition in your area it’s time to develop the features of the product to a little more extent, the only you can upfront the target audience. If there is no competition on the particular topic, then the time and energy spent will be a waste. It will also result in going back to the initial step in deciding on a subject.
Launch website
The next step is to launch a website that will host your online academy. The website should be created in a way that will make sense and understanding to the audience. It is also important to establish a brand identity in the website page. Add a compromising logo, theme and attractive web contents. The details regarding the courses provided and syllabus should be well covered in the website. It should also include the course fee details and time period. Providing the goal of the course will also earn an understanding among the users.
Bringing into the market
Once every information and details are added in the website the next mission is to put them into the market. It can be a risky procedure but, once they have reached the audience it will automatically take its path. Audience can be gained from the market through many ways. Social media is one of the important tools that can be used to achieve the market. Create advertisements and posters on social networks that your target audience spend time on. Organising seminars is another way of reaching the audience. The most effective way to generate sales will be email marketing where the academy can get higher exposure to their product.
Integration
The job is not finished when the product has reached the market. Continuous monitoring is needed to analyse the product potentiality in the market. It might be difficult to integrate each and every process in the institution. The problem can be solved by implementing a software that will control the operations of the academy. ERPs can be trusted as they will keep a track on everything including the product growth in the market. As every activity is automated, the teachers and staff can focus on providing interactive sessions to the students on the subject so that there will be an increase in demand for the course.
Customer rating/ Scaling the business
The last and final is evaluating the rating given by the customers on the product. If the customer rating is poor the product demand will definitely come down. And if the product has a flop it will gradually affect the business. In order to maintain the audience, the business has to update the customers with latest updates on the product. It has to also ensure that customers are provided with timely enquiry on the products. By bringing an ERP solution, it can be guaranteed that the classes are going well. ERPs will ensure that the customers are provided with better services. This will ultimately result in keeping the trust of existing customers and also for gaining new customers and markets.
Technology has granted a vast opportunity to human beings. Advancements in technology will keep on continuing, it is we humans who have to adjust with the upcoming changes. Students can make use of most of the technology for building their future. Students can be influenced by the trends in the educational sector. Virtual classroom software has benefitted the students the most. They are now able to concentrate more on their studies and improve their inner skills. This all can be made possible by an effective ERP system that can manage each small and big task within a short span of time without disturbing the classes. Many academies are already catering to ERP software for smooth running of the classes. Using globally renowned ERPs can disseminate time lags and disorientation in the syllabus. Elvis Education ERP software was fortunate to become favorite among the training institutes of Malaysia, Sri Lanka and UAE.
