Benefits of SMS Marketing
Every educational institution must maintain contact with parents, students, and other interested parties. Schools and educational institutions employ a variety of emails, applications, websites, devices, and paper announcements to communicate with parents. Managing stakeholders and staying on track at school and at home is a difficult task. More educational institutions are adopting SMS technology for parent-teacher contact as procedures get more complex – a reliable form of communication, especially in emergency situations.
According to studies, almost 98% of the population in the United States has access to smart gadgets. Yes, this is the primary reason why schools, colleges, universities, and other educational institutions have begun to use text messaging as a valuable tool for delivering vital information such as weather updates, emergency lockdown, school closure, events, and other information. One of the most effective and efficient modes of communication is text messaging. With SMS MESSAGING SOFTWARE, a large number of messages can be sent to a large number of students and teachers at once.
WHAT IS SMS MARKETING?
SMS marketing is one of the most basic forms of marketing that assists in attaining the desired goal, promoting products, services, generating leads, campaigns, news, and updates, among other things. This form of communication is similar to one-on-one communication between a customer and a client; it might be an automatic text sent in response to a customer action, or it could be part of a mass text sent to a group of customers who have opted to receive texts from the companies. Many industries and commercial sectors, including healthcare, automobiles, education, and many more, use SMS marketing. When it comes to the educational sector, it has a wide range of applications. It is a great communication tool for connecting with the institutions’ stakeholders. The technique is well-suited to the educational sector, and its advantages benefit the institutions.
WHAT ARE THE ADVANTAGES OF THE SMS ALERT SYSTEM FOR EDUCATIONAL INSTITUTIONS?
The educational institutions’ SMS ALERT SYSTEM can send out alerts to a large group of people, such as students, parents, teachers, guardians, non-teaching personnel, and school administrators. This platform assists educational institutions in minimizing paperwork while saving money, labor, and time. Investing in an integrated CAMPUS MANAGEMENT SOFTWARE with SMS, Email, and an App notification system is critical for educational institutions in a variety of ways. Some of the benefits of SMS alert systems are listed below.
Parent-teacher meeting
Parents are always busy, and there’s a chance they’ll forget about the parents’ meeting, key school events, and so on. Parents can receive timely updates about impending parent-teacher meetings, exam schedules, and other school events through an SMS alert system. A parent-teacher meeting is a direct approach for instructors and parents to communicate. Routine parent-teacher meetings must be held in educational institutions so that parents can learn about their child’s performance and behavior. This allows parents to concentrate on their children’s growth while also supporting them in their careers.
Weather updates
This is regarded as one of the most beneficial scenarios, as it informs kids and parents about current weather conditions. Changes in weather can have an impact on travel, resulting in road closures or travel cancellations, among other things. Many times, kids didn’t find out until the last minute or after arriving at school that lessons had been canceled due to inclement weather. This might result in a waste of money as well as distress among parents who are worried about their children. All of these issues can be solved with the help of an SMS alert system, which notifies parents and teachers of delays, cancellations, or closures, as well as weather updates, allowing them to make alternate plans.
To speak directly to students and professors, the majority of educational institutions use public address systems. There is a chance that electricity will be shut off unexpectedly; therefore, having a secondary device, such as a smartphone, where stakeholders can be alerted about changes in weather conditions is crucial. A great number of institutions are preparing critical weather emergency plans these days, as it is necessary for all schools, colleges, and universities, including those in temperate areas. Before, during, and after severe weather occurrences, school administrators can use an SMS alert system to send out important information.
Reminders on upcoming events or holidays
Classroom management and scheduling must be carefully maintained. There will be a variety of activities, such as sports, cultural events, and holidays. From the beginning of the academic year, students and instructors must be given information about major events so that all stakeholders may plan ahead of time based on schedules and maintain track of student activities.
Exam reminders
Throughout their academic careers, students are subjected to various assessments. Exams play a significant role in a student’s academic career. The education software’s SMS alert system helps students and parents remember exam dates, places, and material, among other things. It can also be used to notify stakeholders of last-minute changes to exam schedules and locations.
Staff contact
Maintaining strong relationships with educational institution staff is critical. This is because the quality of service provided to students is influenced by the student-staff connection. Staying in touch with the employees is made easier with the SMS alert system. A short sentence can inform them of impending events, dates, and activities, allowing them to quickly fill in the gaps. The employees can be kept informed about the activities, which will help to improve efficiency and morale.
Fee reminder
The management might use the messaging platforms to send fee reminders to the parents. Because fees are required to continue the working process, even a minor delay in payment can disrupt the institutions’ workflow. The message system can avoid delays in informing students and teachers about fee payments or any other payments.
Student absenteeism
Educational institutions must manage a huge number of students’ attendance, and they can do it with the help of Education ERP software. But what if a pupil is absent from class and his or her parent is unaware? This is when an SMS alert system comes in handy. Because absenteeism is difficult for management to handle, the SMS system may automatically notify parents and teachers when a student is absent without prior notice, allowing them to address the issue.
New student recruitment
Recruiting a new student is never going to be easy. However, having an SMS system would make the entire recruitment process much easier, since it is a cost-effective and strong instrument for launching a fresh student recruitment campaign. A text message to students and parents reminding them of application deadlines can go a long way toward ensuring that they apply to your institution. You can also provide materials such as course descriptions and extracurricular activities. Institutions, for example, can send students information from a sorted list about upcoming events, seminars, and webinars, as well as information about courses and job options. It has the potential to be a great success for the university.
Assignment reminder
Throughout their academic careers, every student is required to complete various assignments. If students are given tasks and one of them is absent and is unaware of the homework, it will be difficult for the teaching facility to assess his or her academic success based on those assignments. This issue can be solved by implementing a notification system. Faculty can use the messaging platform to share homework, class notes, and other assignments with students. This strategy can aid parents in monitoring their children’s activities. The platform is an excellent tool for connecting parents, teachers, and children, which will aid in each party’s development.
Urgent messages
Educational institutions must manage and control a wide range of operations. There will be instances when the institution will need to send urgent communications to the parents and guardians, such as if a student becomes unwell, hurt, or has an accident, or if an instant disciplinary procedure is required. And the parents may not always be reachable by phone. This issue has the potential to disrupt the entire management process. Sending an urgent text message can assist in resolving this problem. This will also help to eliminate misunderstandings and miscommunication between the institute, students, and parents.
In their busy lives, it is tough for parents to deal with various pieces of information from their child’s school. The implementation of an SMS alert system can help to clarify information. It helps to improve communication amongst stakeholders while also increasing the effectiveness of the institutions. Across schools, colleges, and institutions, a messaging platform is a valuable tool for attracting and retaining students and parents. Do you have any plans to install an SMS alert system in your organization? Then our experts can assist you in establishing one. Please contact us right away at sales@elviserp.com
